Coordinated by the head of the Commercial Office of the Italian Embassy in Australia, Ciro Carroccio, Antonio Padovan's film 'Finché c'è prosecco c'è speranza' was presented yesterday at the Palace Electric Cinema in Canberra as part of the events dedicated to the Week of Italian Cuisine in the World. Appearing for the first time in Australia in 2018 and set in the north-eastern wine-growing area where prosecco is born and produced, the comedy noir ironically recounts a world without stereotypes and clichés. The attachment to the knowledge and values of the land of origin, a red thread that links the film's plot, then recalled the main theme chosen by the Farnesina for the 9th edition of the World Cuisine Week, namely 'Mediterranean Diet and Roots Cuisine: Health and Tradition'.
The event, which was widely attended by the Italian and local community, offered a valuable opportunity to highlight the theme of the protection of geographical indications in the agri-food sector, within the framework of the European Union's quality regimes, and to address the economic and social impact of Italian sounding, i.e. the commercial practice of imitating agri-food products protected by designations of origin or geographical indications through specific references to the presumed 'Italian-ness' of the products themselves.
"In a country like Australia, where there is a great demand for Italy and also a widespread attempt to emulate our production, tonight's event allows us to stimulate a reflection on the value and protection of Made in Italy in the world," said Ambassador Crudele. "The cost associated with Italian sounding has been estimated at over €45 billion per year: a practice that damages the authenticity of our products, their reputation and the knowledge capital associated with them. It is important to make the Australian public aware of these issues'.
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