The 107th edition of Florence's
international menswear trade fair Pitti Uomo opened on Tuesday
with two international guests - Japanese designer Satoshi Kuwata
debuting the Setchu brand and Mm6 Maison Margiela - and 770
brands under a theme aimed at lighting up men's fashion world -
fire.
About 45% of the brands showcasing collections at this edition
of the fair are foreign, organizers said.
Italy's leading menswear trade fair, which runs until January 17
inside the Tuscan city's walled fortress Fortezza da Basso, was
inaugurated by Business and Made in Italy Minister Adolfo Urso.
With a dense agenda of shows and events to showcase fall-winter
2025/26 men's wear collections, this edition of the fair vies to
focus on innovation in a bid to shake up sales which have
dropped in 2024.
Italian-made menswear sales last year dropped by 3.6%, or 11.4
billion euros, according to estimates released by the fashion
chapter of business association Confindustria on the eve of
Pitti Uomo.
"Fashion is experiencing a complex transition phase", commented
Raffaello Napoleone, CEO of Pitti Immagine, explaining that the
organization focused on a mix of different products and styles
and on international exhibitors.
"We decided to devote special attention to the culture of
running", with a dedicated area, and a special space "reserved
to international collaborations", he said.
The renaissance city's ancient fortress will showcase
collections divided into five sections, from classic styles
celebrating timeless and refines sartorial excellence to
avant-garde fashion.
Key events will include the fashion shows of Mm6 Maison Margiela
on Wednesday and Setchu's debut on Thursday.
Special sections will be devoted to contemporary Chinese,
Scandinavian and French fashion as well as to Japanese
leatherwear, an area created with the Japanese economy, trade
and industry ministry.
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