"The common thread and the
greatest challenge today is to create opportunities: first of
all to try to break down cultural barriers where areas have
traditionally been delineated, including sports, positions,
roles and jobs for men and women - dance was for For girls,
football was for boys - so go beyond these cultural legacies."
This was underlined by the former footballer and current
sporting director and head of the Women's area of ;;Genoa, Marta
Carissimi, speaking on the sidelines of the discussion panel
"The field of equal opportunities: at stake for the development
of women's football" during the 33rd Karpacz Economic Forum
(Poland).
"Therefore creating the opportunity - he added - for girls to
be able to choose: there is a need for integrated work where all
the actors interact, not only those linked to football such as
the state, the federation and the clubs, but also the companies
and media with a concerted effort to create a different
perspective of women's football. Schools help a lot in this
because they convey values, social inclusion and equal
opportunities; on the other hand, they create reference models
in which girls can recognize themselves and imagine a future
athlete, coach, sports director".
According to the colombian sports journalist Ana Maria
Navarrete Castro, "stereotypes are a lifelong challenge, not
only in football: I believe that in this specific case we need
to talk about it through the press and social media, trying to
attract fans through the opportunity to see more women's
football". "We need to present it in a different way - he
underlined - highlighting the characteristics of women in this
sport; this difference is wonderful, because we don't want to do
things like men, it's not realistic to think so. The fans are
the engine for the growth of the whole movement: we must accept
the fact that it will still take time to achieve this
objective."
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